The Saturday Evening Post, February 6, 1937
Lifetime Feathertouch, World's lowest cost pen
Cover: Mr. Ball takes the train
The Sheaffer Balance, launched in 1929, revolutionized fountain pen design with its sleek, torpedo-shaped body, breaking from the chunky, blunt-ended pens of the era, and became incredibly popular for its modern Art Deco style and reliable lever-filling system, influencing pen design for decades before being succeeded by models like the Triumph in the 1940s.